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The lack of physical communication cues, such as facial expressions, in text-only communication has prompted the creation of emoticons to represent feelings. Moreover, the emoticon has become a new “c...
Cross-Cultural Differences in Perceived Risk of Online Shopping
Cross-Cultural Differences Perceived Risk Online Shopping
2009/12/2
This study investigates the perceived risk that has been considered as influencing the consumer purchase decision process during online shopping. For the purpose of this study, perceived risk is defin...