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The Evolution of Electronic Marketplaces: an exploratory study of internet-based electronic within the American Independent Insurance Agency system
Electronic Marketplaces exploratory study internet-based electronic American Independent Insurance Agency system
2009/12/7
Evolving competitive, organisational and technology environments drive organisations to continually evaluate how information technology resources can be exploited for competitive value. The emergence ...
Antecedents and Consequences of Perceived Interactivity:An Exploratory Study
Perceived Interactivity An Exploratory Study
2009/12/2
The study reported in this paper investigated how, as antecedents, personal factors influence consumers' perception of a web site's interactivity in the context of making a purchase decision. A review...