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Consumer Approach to the Quality and Safety of Textile Products. Part 2. Consumer Perception of Parameters Related to the Safety of Clothing Use
clothes safety healthiness consumer perception
2009/6/15
The article presents the problem of the safety of textile use, for example clothing products. Special attention is paid to establishing characteristics, which, in the consumers’ opinion, are important...
Brand Effect on Consumer Behaviour in China
consumer behaviour brand effect textile industry
2009/2/7
In this article the effect of the products’ brand on the consumer behaviour in contemporary
China is presented, especially in the field of the textile materials.